About Us

Founded by fitness expert Rob Lander, Fisikal is one of the most respected health and fitness technology companies in the industry.

Rob started as a personal trainer 25 years ago working with celebrities and high-end clients in London and specialising in training motor racing drivers. After maxing out at 50 sessions a week, with little time to focus on his diary and the financial side of his business, Rob believed that technology would be able to leverage his time more efficiently. Rob wanted to be able to automate his diary, remind clients of appointments, keep a record of all sessions and finances and support his many clients with programs and behavioural change reminders.

The idea was built and Fisikal (fiscal – iCal) was born.

In 2011 Fisikal was launched.

The team grew and soon started selling the system into Health Clubs in the UK. In the last 7 years clients all over the world from Health Clubs, Studios, Personal Trainers, Fitness Education Companies and Fitness Product Manufacturers have asked for more features and the software now has over 50 separate modules.

Rob Lander CEO

Rob has over 20 years experience in the Health and Fitness industry, as a former personal trainer who built a successful business of 50 sessions per week. Rob has also spent many years as an international presenter lecturing on “Technology in the fitness industry”.

Rob was the guy with the problem and is the content matter expert. Rob started with little knowledge of technology other than the vision that one day we would all be using it for many areas of our lives.

Organisations all over the world now come to Fisikal seeking our advice on how systems and processes can be optimised. As Rob has worked in all areas of the Fitness Industry this gives him multiple perspectives to help advise on how solutions could be created but also with his advanced knowledge of technology – what the future holds and how we can adapt internal processes so they can leverage technology efficiently.

Mike Asplin CFO

Mike heads up the finance at Fisikal. Mike has over 20 years experience in investment banking focused on derivative trading. Mike has 9 years experience as an active Business Angel and non-exec board positions.

Mike is the guy that always makes his wife a cappuccino at a specific time and in a specific way every day of the week. He is the person that keeps all the finances in check, making sure we stick to budgets and are as efficient as possible within the business. He also shouts at us when customers pay us late, so please be nice and pay us on time!

Nirav Ganju-Cass

Yegor Systems Architect

Graduated from Belarussian State University at 2011 (Mathematics, Information technologies). Began as a server side developer and was swiftly promoted to lead developer. In his capacity as a team lead was responsible for key components development, project initiation, planning and successful execution.

Yegor has been part of our team since the beginning. Yegor other than being good fun to be around has an enormous knowledge of technology across the board. Yegor has a skill set which is very rare that covers both web and mobile at the same time. Both Yegor and Anton were personally responsible for overseeing a team of 8 full time web developers deliver FKL 2.0 which took over 2 years as an internal project. At the same time we were on-boarding new health club chains and making all their custom refinements in parallel.

Anton and Yegor both had one of the most popular downloaded games on iTunes App Store for many years – Cham Cham / Road Hog!

Taleh - Lead Web Developer

Taleh started his career in IT during his study at school where is was inspired about how powerful programming can be. He taught himself how to program and systematised a number of processes on his home laptop using cryptographic and mathematics tasks.

Taleh has a broad education covering Geography, Economics and Marketing. He graduated from Belarusian State University of Informatics and Radio-electronics (Software Engineer) with distinction. Taleh is continuing his education where he is doing a Masters in Programming Innovation.

During his professional career he has worked on a number of large projects in multiple areas to include real estate, sport & entertainment, beauty, cryptocurrencies, ads and fitness as well. Taleh has a deep knowledge of Ruby, Rails and databases.

He is very kind and cheerful despite the stern look and beard.

Vlad - Backend Developer

Vlad is a specialist in Ruby / Ruby on Rails, Elixir / Phoenix, PostgreSQL, MySQL, Redis, Sidekiq, RSpec, ReactJS, Nginx, Docker as well as a whole host of other technologies as well.

Vlad prefers backend development using microservice architecture. He has worked in many interesting projects and has useful experience in optimization of the back-end side in big platforms. Vlad does his job responsibly, so he writes well-tested code.

Andrei - App Developer

Andrei is an extremely experienced C#NET and Xamarin developer, which means he is super proficient at making native mobile applications. In fact he is one of the top 3 Belarus GitHub C# developers! He loves open source development!

Andrei has a Specialist degree (between Bachelors and Master degree) Faculty of Computer Systems and Networks Belarusian State University of Informatics and Radio-electronics, Andrei is also working towards his Masters degree too.

Andrei is our newest team member at Fisikal and the guy in charge of our mobile development team. Andrei has helped us delivery many custom branded mobile applications for our client and is also making sure our own apps leverage cutting edge solutions wherever possible – to keep us ahead of the competition.

Nick Hillson

A Creative Director with over 20 years experience developing product and brand, Nick spent his formative years as Head of Design for a large international leisure supplier, Escape Fitness, helping them build their reputation for innovation, quality and design.

More recently Nick has been working with entrepreneurs and business owners in tech, property, energy renewables, education and leisure, supporting them to realise their brand and product vision. His flexible and creative approach, allied to his sharp design sense contributes not only to design but also to product planning and business strategy.

Katie Lewis - Consultant

Katie has created, implemented and managed communication strategies for many of the biggest brands in fitness. The projects and clients have been, and remain, extremely diverse but all are linked by an ambition to drive more physical activity.

Katie works with a network of freelancers delivering multi-channel, B2B and B2C strategies which raise brand visibility and promote business growth.

Prior to her move into the world of communications, Katie spent 10 years working in operations, managing health clubs, building on the practical knowledge gained from her time at Carnegie College, Leeds Metropolitan University, where she studied for a BA (Hons) degree in Human Movement Studies.

Katie is working with Fisikal to increase commercial brand visibility, encouraging businesses to engage Fisikal in the provision of an online digital business management solution.